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Jane Iredale Mineral Makeup

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Product Information & Tips

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Mineral MakeupThroughout her career in film, theater and television,
Jane Iredale worked with the best makeup artists in the field. She saw first hand that true makeup artistry comes not from trying to make a face conform to the latest fashion trends, but from enhancing the wearer's natural beauty and, as a result, allowing their personality to shine.

Her experience in working with women whose careers depended on a clear complexion has allowed her to see how skin disorders and sensitivities not only threaten careers, but can also destroy self-confidence. This is what led her to develop a makeup line that could contribute to the lives of women by aiding the health of their skin.

Having recognized the need and importance for a makeup that was good for the skin, Jane Iredale worked with world-renowned plastic surgeons and dermatologists to develop her line of Mineral Makeup.  In 1994 her company was established ~ the first to supply the aesthetics industry with a full-line of makeup based on minerals.

Jane Iredale's micronized mineral bases are concentrated pigment.Micronized Minerals
This means that there are no fillers like talc to stretch pigment or dyes. (Pigment is defined as inorganic color insoluble in water,) as opposed to dyes which are organic (usually derived from petroleum) and soluble in water. Because our bases are concentrated pigment, the coverage Jane Iredale makeup can achieve is far superior to normal makeup with a minimum amount of product. This is why mineral makeup always looks sheer and natural. This concentrated pigment also gives Jane Iredale makeup such a high sunscreen protection.

The most beautiful cosmetic you can wear is healthy skin. That's why everything Jane Iredale develops is a true extension of skin care. It's not just a refinement of conventional makeup; it's a new technology. It's so effective it is recommended by plastic surgeons, dermatologists and skin care professionals.

The Mineral Makeup products feature the following qualities:

- Our micronized mineral bases are four products in one: foundation, powder, concealer and sunscreen, and will disguise almost any skin discoloration.

SPF 17 Pressed Bases & SPF 20 Loose Bases - Formulated with titanium dioxide and zinc oxide, the minerals give instant, broad-spectrum, chemical-free sun protection. They are also very water resistant.

Fast, Weightless Coverage - No fillers like talc to dilute the effectiveness of the pigment, one quick application of our minerals provides all-day coverage that doesn't fade, crease or smear.

Non-comedogenic and Oil-free - The skin is allowed to breathe and function normally.

Minimum Allergy Risk - No sensitizers, like perfume or chemical dyes and preservatives are used in our bases, blush or eye shadows.

Coverage - Because the minerals are concentrated pigment, they give complete coverage and can be used effectively to camouflage large or small distractions.

Adherence - The minerals naturally adhere to the skin until they are removed with any cleanser.

Anti-inflammatory - Jane Iredale's mineral bases have anti-inflammatory properties and are especially helpful for acne and rosacea-prone skins.

Inert - The loose minerals are inert and cannot support bacteria.

Quality - State-of-the-art cosmeceutical ingredients are used to ensure the finest performance in coverage, application and texture. All vitamin and antioxidant ingredients are pharmaceutical grade.  These quality ingredients give Jane Iredale's cosmetics their exceptional physical and hypo-allergenic properties, unmatched by any other line of makeup.
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Product Information & Tips

Pressed Powders
Pressed (SPF 17) and Loose (SPF 20) are a concealer, foundation, powder and sunblock all in one.

  • Apply to clean skin after moisturizer has been absorbed;
  • Use wet or dry;
  • Do not use a foundation;
  • Use one of our yellow bases to conceal redness. You do not need a green concealer;
  • Because the minerals reflect light, they have a much wider color tolerance than most makeup. Our two most frequently used colors - Amber and Natural - suit a wide variety of skin tones;
  • To find the right color, begin with a touch of Amber or Natural on the jaw line. It will be easy to see whether to go lighter or darker, pinker or more yellow.

Our brushes have been designed to be as effective and as gentle on the skin as possible. They are hand-tied and made with the best materials available.  No animals are killed to make our brushes.

The Handi Brush is wonderful with pressed powders, loose powders and blush. It's the go-everywhere, do-everything brush. (Squirrel)

Circle\Delete™ - Under-Eye Concealer

  • Get rid of dark circles
  • An eye treatment as well as a concealer
  • Titanium dioxide and zinc oxide in the formula for UV protection.
  • Contains vitamin K, which is necessary for blood clotting. Vitamin K is thought to repair the blood vessels and act as a skin bleaching agent to help fade hyperpigmentation. Contains jojoba ester and avocado oil, both high in vitamins A, C, D & E to nourish the under-eye area.
  • Apply with camouflage brush and pat the eyes with a sponge or a finger to feather.
  • Use alone or brush minerals on top.

Choose from a duo of colors in each pot to obtain the exact skin tone:

  • Circle\Delete 1 combines a light and medium yellow.
  • Circle\Delete 2 combines a light and medium peach (especially good for neutralizing blue circles).
  • Circle\Delete 3 combines a deep yellow and a deep brown.

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About Jane Iredale
Jane IredaleJane Iredale began her distinguished career in television, which led to film, theater, and naturally, cosmetics.

She started as a casting director working in television commercials with models like Lauren Hutton, Jacqueline Smith and Cybill Shepherd and then in film and television with actresses like Susan Sarandon, Glenn Close, and Sarah Jessica Parker. Among many others, she worked with Francis Coppola on "The Outsiders," Steven Spielberg on "The Color Purple," all major television networks, as well as the BBC.

She then formed her own production company and produced over fifty programs for PBS and HBO. Two of her feature films were named by TV Guide as the best films of their respective years. One was awarded the coveted George Foster Peabody Award, as well as an Emmy for a film series on which she was the writer. In theater, she was nominated for a Tony Award for the Broadway musical Wind in the Willows, the show which brought fame to Vicki Lewis and Nathan Lane.

In 1994, Jane Iredale founded Iredale Mineral Cosmetics.
Today she serves as the company's president.


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